The AI startup for startups
You know AI is coming. We build it into your business.
We're the AI startup for startups and owner-led businesses. We start by showing your team where AI fits, then we build it: agents, automations and dashboards that run inside the tools you already use, measured against where you started. Start at Level 1 on any budget, and we scale the solution as your business scales.
The AI Maturity Ladder
Four levels. One direction.
Start at Level 1: we set up the tools and train your team, so you know where AI fits. From Level 2 we build it for you: agents and automations wired into your systems and measured against where you started. You only move up when it pays back.
Governed workspace
L1 · Workspace
AI Tool Installation & Execution Infrastructure Enablement
AI stops being a personal shortcut and becomes a shared, governed capability.
Approval queue
L2 · Workflow
Invoice batch · 24
prepared by agent
AI Workflow Implementation & Customization
AI moves work forward inside a defined process. Humans still approve the meaningful actions.
Source-backed review
L3 · Evidence
Source-backed · auditable
AI Multi-Workflow Orchestration
AI produces decisions you can defend, not just drafts.
Multi-agent ops
L4 · Ops
Cost by model · monthly
AI-Native Operating Infrastructure
AI is infrastructure: governed, observable, and compounding margin.
Companies we work with
Working with us
What you get, and what it's like.
We don't sell slide decks. Every engagement ends with something running in your business and a number that shows whether it worked.
What we deliver
- Execution Systems. Agents, automations and dashboards live inside the tools you already use: CRM, ERP, inbox, spreadsheets.
- Execution Control. Approval rules and a full audit trail. AI does the work; a person signs what matters.
- Execution Security. Access kept to what each workflow needs, and your data protected as AI use grows.
- Execution Economics. AI spend tracked against the value it creates, so every bit of it earns its place.
- Hand-over. Training and a written operating guide, so your team owns it. No lock-in contracts.
What it's like
- Week 0. A free call. We find the one workflow worth starting with and put a number on what it costs you today.
- Week 1. We measure your baseline and start building inside your systems.
- Every week. You see what's live. When something breaks, and early on it will, we fix it and add the rule that stops it happening again.
- Day 30. Results against the baseline, reported honestly, including what didn't move.
- Day 90. What it has earned, and what's worth building next. You only scale up when it pays.
Trans J Romero
Two systems in 16 weeks: an operations dashboard, then a fleet and booking platform that replaced their third-party rental software.
Muy Barato
A stock-replenishment workflow delivered in 4 weeks, read-only, with zero systems replaced.
The AI startup for startups
Everyone knows AI is coming. Almost no one knows where to start.
AI itself isn't the hard part any more. Finding where it fits in your business, and someone who will actually build it without an enterprise budget, is. That's us. We're a startup too: we don't hand you a report and leave. We build the system, put it live, and stay until it pays.
of organisations already use AI in at least one business function.
Source: McKinsey, The State of AI, 2025Our expertise
Four disciplines that make AI actually work.
Getting AI to work in a real business takes more than a model. It has to do the work, stay secure, stay under control, and pay for itself. That's what we build, at startup speed and startup prices.
Execution Systems
AI that does real work inside your business.
- Bespoke AI built level by level, from one agent to an AI-native operation
- Document intelligence: API and agents that read, plan and act on your documents
- Writes back into the tools you already use. No rip and replace
Execution Security
Your data and your AI, protected as adoption grows.
- AI trust exposure review of your data pipelines and deployments
- Least-privilege access: read-only wherever possible
- Clear answers on where data goes and who can see it
Execution Control
AI acts. A person still signs what matters.
- Agentic governance: rules that allow, queue or stop each action
- Human approval on anything that can hurt, with a full audit trail
- Monitoring that reroutes or stops a model when it gets worse
Execution Economics
Every bit of AI spend earns its place.
- AI cost optimisation: find where time and tokens leak, then fix it
- Spend caps and cost logged on every action
- Start small, prove ROI, then scale. Any budget
The product
The product is one system. Not four offerings.
Execution Systems, Security, Control and Economics all live in that loop. One install.
If it didn't write back, it's a demo. If nobody signed it, it's a risk. If you can't find it in the log, it didn't happen.
How it works
Start small. Scale with your business.
Start with the knowledge
We show your team where AI fits and set it up properly: approved tools, clear rules, hands-on training. Days, not a programme.
We build it and put it live
We pick the workflow worth automating first, build it into your systems and put it live. Baseline in week one, first results at 30 days. Prefer to run it yourself? Everything we set up is yours.
Scale as you scale
Once a workflow pays back, we add the next. One agent, then several, then an AI-native business. You only move up a level when it pays.
Any budget. Start small, and scale the solution as your business scales.
Our promise
Here to help your team. Not replace it.
Your people stay in control. AI prepares and routes the work, and humans approve the decisions that matter. Same team, more output.
One integrated execution stack
Pick your entry point.
One loop, not four products: execution, governance, and resilience live on the same system. These are the four ways in, each solving a different part of getting there.
AI Execution · Systems
AI that does the work
Built into your real workflows, data and approvals, not another isolated tool.
Bespoke AI · any budget · four levels
- Start at the right level; scale as ROI is proven
- Agents, dashboards and integrations inside your stack
- Your team stays in charge of every decision
AI Execution · Security
Secure the surfaces AI creates
Connecting AI to your tools, data and vendors opens new exposure. Find it before attackers do.
Cybersecurity & AI Trust Exposure Review
- Review APIs, prompts, permissions and data pathways
- External breachability and vendor-exposure check
- Incident readiness with clear scope boundaries
AI Execution · Control
Prove every action
Human approvals, role boundaries and audit logs so autonomous AI never acts without accountability.
Agentic Governance
- Approval gates and role-based boundaries
- Full audit trail and escalation rules
- Regulator-ready docs for agents that act
AI Execution · Economics
Make it sustainable
Already using AI? Find where spend leaks before it scales.
AI Cost Optimisation & ROI Leakage · 2-4 wks
- Model routing, caching and budget guardrails
- Cost dashboards and workload placement
- Cut spend without changing providers
See the execution layer running.
Step into a live, working demo built for your industry: real workflows, real data, running in the browser.
Agentic Governance
Control the AI systems that can take action.
When AI can send messages, update records, call APIs, or influence sensitive work, the question is no longer whether it can act, but whether it should, and who signs off. We build the controls that keep automated work accountable.
Approval queue
Update customer record
prepared by agent
Human approval
Decisions that matter wait for a person to approve them.
Audit logs
Every action the AI takes is recorded and reviewable.
Role boundaries
Each agent can only act within the permissions you set.
Escalation rules
Edge cases and high-risk actions are routed to the right people.
Oversight
Leaders keep a clear view of what AI is doing across the business.
Trust & Security
Built on trust, security & privacy.
U4RIA designs governed AI systems with security, privacy, and token cost discipline embedded from day one. GDPR, CCPA, and SOC 2 aligned.
Compliance & Standards
The Team Behind It
Built by engineers, not prompt jockeys.
Your Industry
Built for your specific operations.
Deep expertise across 20+ verticals. Click your industry to see exactly how we solve the challenges your teams face every day.
Keep lines running.
From unplanned downtime to rigid scheduling, we build AI that lives inside your operations, not outside them.
Move smarter, deliver faster.
Coordinate complex delivery networks and eliminate admin overhead that kills margin and morale.
Inventory that thinks.
AI that connects your supply chain to your CX, so you stop losing revenue to stock errors and slow response times.
Data-driven deals.
Stop relying on gut feel. AI-powered market analysis and automated workflows that let your team focus on closing, not admin.
Don't see yours?
Beyond manufacturing, logistics, retail, and real estate, we map the same loop onto other ops teams: healthcare, finance, legal, construction, and more.
How We Work
Efficient. Transparent. Impactful.
From discovery to production in weeks, not months.
Assess
Discovery & DiagnosticsAssess
Design
Architecture & ApprovalsDesign
Build
Engineering & PipelinesBuild
Validate
Testing & AcceptanceValidate
Deploy
Release & HandoverDeploy
Govern
Controls & AuditGovern
Optimize
Evidence & ScaleOptimize
Client Journeys
Start small. See how it scales.
Day-by-day journeys from first call to results, messy weeks included. Two are real clients; the rest are clearly marked illustrative.
Based in London & Barcelona
Two cities. Global reach.
Our studios are in London and Barcelona, but our work spans Scandinavia, South America, North America, the Middle East, and beyond.
Every engagement is led by a dedicated team who understands your market, your language, and your operational context.
Live now
Overpaying for AI? Cut costs 40-80%.
Token waste is silent, expensive, and fixable. Our free audit shows exactly where your AI budget is leaking. We charge based on what you actually save.
New: every Friday
AI research, translated for your business.
One research-grade article every week, covering world models, agentic governance, AI cost efficiency, and what it all means for your industry. Free to read, no sign-up required.
Is this you?
You'll probably enjoy working with us if…
- You know AI is coming for your market, but not where it fits in your business yet.
- You'd rather start small, prove it on one workflow, and scale it as you grow.
- You've felt priced out of “enterprise AI” and want a partner on a startup budget.
- You want it built and running in your business, not a report about what could be done.
- You want a partner who stays after launch and keeps optimising, not a vendor who ships and vanishes.
Ready to start?
Start small. Scale together.
Book a free call. We'll find your level, pick the one workflow worth starting with, and size it to your budget before you commit to anything.
Response within 24 hours · No commitment required · Serving clients globally